The Arena Brand was created by sports visionary Horst Dassler, son of the Adidas founder and President of Adidas France. During the 1972 Munich Summer Games, Dassler was on the pool deck when Mark Spitz won his historic 7 gold medals. Dassler, along with the rest of the world, found himself in awe because not only was Spitz the first athlete to win 7 golds in one Olympiad, but at the same time he set 7 new world records. Knowing Spitz had just given fans a glimpse of swimming at its finest; Dassler immediately started forming plans for a swimwear company dedicated to aquatic sports. After the Games many companies sought Spitz’s endorsement, but in the end he decided to team with Dassler to create the new performance swimwear brand known today as Arena.
In 1973, just one year after the Games, Arena launched its first competition swimwear line with the introduction of Skinfit®. Skinfit was known in the industry as a “technological pearl.” The new ultra-light fabric only weighed 18 grams and was designed to cling to a swimmer’s body like a “second skin.”
Arena is the authentic waterwear brand for athletes and real sport lovers. Wherever there are water sports, there is Arena. Waternity is the Arena fabric is built to last, by combining enhanced material construction with chlorine and sunlight resistance, this is the fabric of choice for everyday training/competition use.
You have seen the Arena suits in the Olympics and national swim meets, now you can finnally get your own championship racing suit. The Powerskin R-Evo+ racing suit allows swimmers to keep superb stability and body alignment during the stroke, reducing surface and form drag.
In 2012 Arena has added the POWERSKIN Carbon Pro, the first racing suit integrating a carbon cage to deliver Intelligent muscle compression, combined with unprecedented fit. Available in the Arena Powerskin Carbon Pro Closed Back Kneeskin racing swimsuit and the Arena Powerskin Carbon Pro Jammer.
Don't forget Arena swim goggles, swim caps, and of course the Pull Kick trainer. The Pull Kick is a kickboard and pull buoy all in one. This saves a lot of room in your swim backpack!
