Competitor Swim Products first established itself as a leader in the competitive swimming industry in 1960 with the introduction of the Non-Turb Racing Lane, and later with the Competitor Racing Lane. Today, Competitor is recognized as one of the premier providers of quality competitive swim products. Competitor Racing Lanes and the more advanced Gold Medal Racing Lanes can be found in both competition and recreational pools worldwide. The Competitor lane ropes are the most popular brand of swim lane lines on the market today. In addition to their swimming lane lines Competitor also produces high quality lane storage reels, swim pace clocks, backstroke flags, and diving scorecards.